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Design @ IBM

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Design is vital to the success of most products and services. The visual and interaction design of the total user experience directly affects sales, service cost, productive use, customer loyalty, and almost every other aspect of doing business. IBM has had a long history of focusing on the design of our offerings and providing user experience design services to customers.

The following sections outline our design principles and guidelines, the user experience design services we provide, the books we've written, and the ways you can contribute to the design of our offerings.

Design

Explore design principles and guidelines for Web sites, desktops, initial experience, and other common experiences.

Design gallery

Discover great design in IBM products and services.

Books

IBM authors have written books that will help you understand how to design easy-to-use products and services.

Services

We work with you on innovative solutions that address your and your customers' business needs; meet business, customer, and user expectations; and provide an engaging and memorable experience.

Register to volunteer

We invite you to participate in our user experience studies. You can provide valuable feedback through online surveys, phone interviews, remote Web-based product evaluations, user experience lab studies, and on-site visits.

Design principles

Design principles - new

Principles that form the foundation of good design.

Design gallery

Design gallery - new

For examples of outstanding design at IBM, go straight to the IBM Design gallery.

Survey

How important is the design of user interfaces to you?

Consumability

Help us improve the software you use.

IBM Sandbox

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In IBM Sandbox, we explore new ideas and share what we are doing to enhance the user experience.