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Advertising, marketing and promotions solution

  
 
This solution provides timely access to the critical data you need to better target promotions and campaigns. The collaborative tools and process workflows help ensure quicker and more consistent execution of programs involving employees, stores and vendors.
This solution can help:
· Help drive increased promotional ROI
· Standardize and automate collaborative marketing processes
· Make better decisions based on access to data from disparate systems
· Drive increased sales
Contact IBM for additional information on how to put this solution to work for you.
Solution components
Working with Business Partners who specialize in this industry, IBM delivers a comprehensive and customizable solution including IBM Business Partner application software, Services, and IBM middleware products to meet your business needs.
IBM Business Partners
Our wide network of committed partners teams with IBM to help conquer many of your most prevalent business challenges. To learn more about innovative partner and IBM portfolios of hardware, software, and high-value services, simply select one of the “We’re here to help” options on the right.
IBM middleware
IBM middleware are key building blocks of the IBM business solutions for retail, delivering business flexibility through people, information and process integration. We team with partners and service providers to solve your business problems, built from the enabling products listed below.
· WebSphere Portal Enable
· Workplace Client Technology Micro Edition - Enterprise Offering (FN)
Contact IBM for more details on how to put this solution to work for you.
Featured literature
Brochures
· Open point of sale for retail: Enabling you to drive store revenue and productivity
Case studies
· Webcast: How Dillard's Took Control
White papers
· Cognos - Picturing Performance: Dashboards and Scorecards with Cognos
News
· IBM Software Helps Manufacturers and Retailers Speed Product Introductions
· IBM teams with Business Partners to help retailers transform the customer experience
 
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Related resources
IBM Workplace for Retail Advertising, Marketing and Promotions
IBM solution for retail advertising marketing and promotions
IBM Global Services for Retail