IBM Rational provides a wide array of marketing resources to help our business partners succeed in the marketplace. As an IBM Rational business partner, shared marketing resources are available to you and the strength of IBM is behind you.
IBM Rational Software Comes to You - An event-based, multi-touch marketing campaign based upon core content from the Rational Software Development User Conference. Start talking with your Business Partner Representative today! Effective Software Delivery - A marketing program led by Rational software, provides end-to-end software, process, and business solutions for practitioners, project managers and IT executives. This program provides Business Partners with two marketing tactic types, Sales & Marketing Play Books, and Rational Software Comes to You. PartnerWorld Industry Networks PartnerWorld Industry Networks offer a rich set of benefits and resources to help you grow your business. New Benefit: Direct mail and telemarketing campagin - Design and execute your own e-mail and telemarketing campaign quickly and easily. (North America only)
Go to Rational's Portal on PartnerWorld to find out more on:
- Special rates with marketing agencies
- Product comparison information
- Market intelligence and planning
- IBM Rational Software Development Strategy NoteBook
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