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from The Mainstream, Issue 30 – June – July 2008

There may be no single approach to solving the most vexing problems in IT – even for those with big, deep and flexible budgets. Yet there are methodologies, strategies or proven approaches that not only help clarify issues and priorities, but can set you on the path toward solving them for your unique environment. Read more about them, and how the new Information Server for System z can help.

Denise A. Hamilton
Editor


 
Feature articles

 Avoiding master data pitfalls with a multi-form approach
 

Adding a master data management strategy can help you gain control of all your data, and make that information available to all your people and processes to help your company be more productive and gain competitive edge. Adopting a more flexible multi-entity or “multi-form” approach to the technology can help you sidestep many of the problems that often come with these implementations.

 
In this issue:

Feature articles

What the analysts and subject matter experts are saying

Customer videos and case studies

Mainframes in the News

Enterprise tools for the practitioner

Events, seminars and webcasts

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 Make the move to improve your business by modeling your business processes
 

Forward-thinking companies are taking a close look at service-oriented architecture (SOA) and business process management (BPM) for IT flexibility and business agility, and many are already SOA-enabled. Yet regardless of your current SOA status, you can use business process modeling to understand how the complete BPM life cycle can benefit your business. And through modeling, you can get a good read on where your business processes stand today — and you can start transforming your business operations for a better tomorrow.



 A three-pronged approach to information management can help you gain competitive advantage
 

Today’s companies struggle with an explosion of data. By gaining control in three major areas of information management, you can harness your data and content, make it available for employees and business applications, and take the approach further to mine real-time data to see unseen trends and potential business opportunities.



 IBM Information Server for System z: Reeling in your enterprise data for a valuable catch
 

Data integration isn’t always pretty, when complex, heterogeneous data is spread far and wide across multiple enterprise systems. But now, streamlined, end-to-end data integration is possible on IBM System z™ – where you can transform information from mainframe and distributed data sources for better decision making and improved operational efficiencies, and without adding z/OS® operational costs.



 Pulse 2008 conference announces Service Management on the mainframe
 

Pulse 2008, IBM’s first-ever global conference, swept through Orlando, Fla., in mid May with an industry intensive look at service management. For System z users, the big news included announcement of the release of the Service Management Center for System z which provides an end-to-end service management platform for the mainframe environment. It also helps users simplify and save money by consolidating all related management functions – whether the software runs on mainframe or distributed systems – to a central, mainframe hub.



See the new System z on IBM TV
IBM TV

Tune in to the latest media on IBM TV and see what was announced at Impact 2008, the new Power Systems announcement unifying the System i and p platforms, and an update on IBM and Linux with exclusive IBM TV footage from the IBM Linux® analyst event. There are also stories on IBM training and IBM Global Financing. Watch now.



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What the analysts and subject matter experts are saying

Take a look at these white papers, analyst reports and articles in selected industry publications, covering important topics in System z:

 IBM’s Vision For The New Enterprise Data Center (2MB)
In this white paper, IBM offers an evolutionary new model for efficient IT delivery that drives real business innovation. This approach to dealing with infrastructure complexity and rising energy costs that drive higher operational expenses is based on years of experience with thousands of client engagements, and proven implementation patterns and blueprints.
 Customer Care Solutions for the Communications Industry - Driving Business Value with Master Data Solutions
This IBM white paper provides an overview of master data management concepts and business challenges relevant to Telecommunications providers. Focusing specifically on the issues of providing differentiated customer care in an increasingly challenging market, this is an overview of IBM's Master Information Solutions based on the MDM portfolio.
 Optimized Computing: Nationwide’s Linux on System z Virtualization Reduces TCO and Time to Deploy
Mainframe Executive magazine reports on Nationwide’s successful experience with virtualization. According to one source quoted: “Many companies fail to develop an end-to-end TCO model because each application development and infrastructure team predominantly looks at its own portion of the cost and tries to optimize that cost, instead of taking an end-to-end holistic view. … they look for TCO in only the obvious areas, such as floor space and power savings, and the reduction of servers and FTEs.” Read more.
 Rational Change and Release Solutions White Paper to Support Application Development (477KB)
To meet the demand for business innovation and agility, organizations are looking to improve the structure, flexibility and reusability of their business software. To learn about Rational's enterprise modernization application development tools with integrated change, build, and release management, please click on the link for the white paper for a discussion of the factors involved and IBM solutions to meet this need.

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Customer videos and case studies

 Petrol d.d centralizes its IT infrastructure and leverages System z for new workloads and competitive advantage. View the video.
 KMUTT (King Mongkut's University of Technology Thonburi) in Bangkok,Thailand, uses the power of virtualization on System z to teach students valuable IT skills without the cost and footprint of multiple servers. View the video.

Visit our System z case study Web site and customer testimonial Web site for the latest case studies on the business value of System z, across industries. Take advantage of the knowledge gained by those who have gone before you.


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Mainframes in the News
 Growing organizations can stretch business value from IBM Tivoli solutions
In recent months, IBM Tivoli has made some important announcements for mid-market customers. Two newly announced IBM Tivoli solutions can help organizations make significant improvements in IT operations asset management and Microsoft application monitoring. Along with these new solutions are evaluative tools and case studies, and a new accreditation initiative designed to help customers find IBM business partners with the Tivoli expertise they require.
 IBM Extends Enterprise Content Management Software Portfolio With Business Content Services
IBM announced an integrated approach to managing enterprise content with software that helps customers control and derive value from all types of content created and shared by workgroups across an organization. Its “Business Content Services” strategy helps businesses of all sizes address the explosive growth of content, including business documents created individually and collaboratively across diverse, and often global, workgroups.

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Enterprise tools for the practitioner
CCR2 e-newsletter   CCR2™ provides fresh and high-value content from leading Systems z IT professionals and experts that will help in the day-to-day management of their mainframe applications and environments. Don't miss the current issue of the CCR2 newsletter.
 CICS Portfolio e-Newsletter
If you are a CICS architect, developer, administrator, business manager or decision maker, the CICS Portfolio e-Newsletter will help you leverage your existing CICS assets. You’ll also learn about the latest technical developments for CICS and System z tooling, education, events and user groups.

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Events, seminars and webcasts

Events
Our events give you an opportunity to learn from the experts in person or virtually, network with your peers and experience the latest products in action.

The SOA journey: Enterprise IT professionals can learn to be more responsive to business needs

Representing more than just the latest IT fad, service-oriented architectures are already helping IT be more responsive to the needs of the business. Whether an organization has an enterprise-wide SOA mandate or is just starting to service-enable a few applications, there are many best practices, real-world experiences and tools and technologies available to help bolster a SOA Journey.

During SHARE in San Jose, Calif., August 10-15, 2008, subject-matter experts, practitioners and key executives from the SOA Consortium will provide in-depth insights through interactive panels, hands-on training and collaborative sessions, including "SOA Start to Finish," "The SOA Security Model," "Experience with Governance for SOA," "Organizational Considerations for SOA" and "The SOA Governance Challenge: An Open Panel Discussion."

To learn more about The SOA Journey and get the latest information from other IBM users, visit sanjose.share.org/soajourney.



 IBM WebSphere Portal Technical Conference

Join us for the 2008 U.S. WebSphere Portal Technical Conference, Oct. 13-16 in Nashville, Tenn., the largest annual event for WebSphere Portal business solutions and technical strategies. In addition to the great technical sessions of the conference, a new "Business Impact" track has been added, for the non-technical Portal audience charged with maximizing the business value of their Portal implementation.

  • Next Generation Data Center/LinuxWorld Conference and Expo

As a sponsor, IBM will have a strong presence here, with a customer hospitality event, conference sessions, presentations, Linux and open source announcements, press and analyst briefings, one-on-one meetings and demonstrations. Learn more.

Seminars
Join us for our complimentary half-day or full-day seminars held in cities throughout North America.

  • Web access to IMS applications and data

    Making information accessible anytime, to anyone – whether for an existing application or a new Web-based application – presents unique challenges in today’s Service Oriented Architectures. That includes transforming legacy assets, such as IBM IMS™, into Web services. Learn how to leverage IMS solutions for new application development.
    Get more details and register now in a city near you.

Visit our Events Web site for the latest updates on IBM events.

Webcasts and teleconferences


Webcasts  

Take advantage of IBM webcasts and teleconferences to keep up with the latest thinking in business and IT best practices, covering topics that span the mainframe-based enterprise. Learn how IBM System z can help you work smarter, faster and more cost-effectively.

You can also choose from among various webcast and teleconference replays, available 24 hours a day, seven days a week. Our webcasts are ongoing - check back often for updates to the schedule.

 Redefining what’s possible on System z with data warehousing and business intelligence
Imagine reporting and analyzing hundred of millions of transactions directly on the mainframe, and even quickly respond to critical business trends. Data warehouse requirements are fast becoming more business critical. Learn how.
 Enhance mainframe developer productivity for SOA applications with Rational Business Developer
Learn how Rational Business Developer supports a new class of “business developer.” It can help speed development and deliver higher quality Web and service-oriented solutions for business users, without requiring that developers understand the deployment platform.
 Business Service Management on System z
This teleconference will show you how you can manage and control your entire IT infrastructure to reduce the high cost of application downtime and ultimately drive the greatest impact to the business.
 Using BPM to achieve process integrity
Do the key processes that support your business execute with the required integrity? Learn how BPM uses WebSphere tooling and the inherent strengths of System z to achieve process integrity for all your business processes.

Visit any time to find out how to attend these sessions or view the replay from the archives.


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© Copyright IBM Corporation 2008
IBM, the IBM logo and System z are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. Other company, product and service names may be trademarks or service marks of others.