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Business Development Day
Sunday, January 20, 2008
Yacht and Beach Club Resort
We play smart. We play hard. We play for keeps. And together, we just get better!
We've got what it takes for today`s challenges and tomorrow's opportunities. We`re
ready to roll! Are you?
Exclusively for IBM® Business Partners, Business Development Day is the kick-off
event of the year for those working with Lotus® software collaboration offering
families: IBM Lotus Notes® and Domino® 8, IBM Lotus Sametime® 8, IBM Lotus
Quickr™, IBM Lotus Connections and IBM WebSphere® Portal.
The focus for the day is very straightforward: We provide you with a roadmap to
success. The program is designed to help you maximize performance and solidify how you
and IBM can go to market together to drive business results and win! You will hear from
industry as well as product and marketing experts who will provide critical business
information to help sharpen your product knowledge, refine your sales strategy, define
your marketing plans and build on your management and leadership effectiveness
skills.
Here`s what you can expect during the Opening General Session:
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| 7:00am — 8:00am |
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Breakfast Buffet |
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| 8:00am — 10:00am |
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Game On! |
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| Welcome |
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Tim Kounadis, Host Game On! |
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| 2007 Lotus Awards |
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Mike Rhodin
Tim Kounadis |
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| Building a Winning Team |
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Mike Rhodin
The Essentials for Victory |
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| Marketing and Channel Update |
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Marjorie Tenzer
Leading the Charge! |
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| The Power of the Portfolio Demo |
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Chris Crummey
The Team in Action |
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| Futurist Panel and Demo |
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Alistair Rennie
Emerging onto the New Playing Field |
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| Guest Speaker |
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Steven Johnson |
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Steven Johnson, Guest Speaker
Steven Johnson is a best-selling author whose writings have influenced everything
from the way political campaigns use the Internet, to cutting-edge ideas in urban
planning, to the battle against 21st-century terrorism. He has also co-created three
influential websites: the pioneering on-line magazine FEED, the Webby Award-winning
community site, Plastic.com and most recently the hyperlocal media site outside.in.
Steven lectures widely on technological, scientific and cultural issues and was named by
Newsweek as one of the "Fifty People Who Matter Most on the Internet." In all of his work
— books, articles, speeches, on-line projects —
Steven Johnson has consistently been ahead of the curve. He has a great track record of
seeing emerging trends and explaining why they`re immediately relevant
to both personal life and business. His book Emergence foresaw many of the Web 2.0
developments and their impact on politics and society.
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Business Development Day will give you fresh ideas to apply to your business in
2008.
Specifically, the day will cover:
- The business skills needed to identify new revenue opportunities for product sales
and services.
- Information on key marketing programs and best practices so you can capitalize on the
strength of the IBM Business Partner programs, in order to maximize the market
opportunity and win over competition.
- Proven product plans and marketing strategies for selling into the small and medium
business market.
- New ways for you to expand your business offerings to include other areas such as
Linux, eForms, System i™, to mention a few.
- Networking and relationship building among your peers (participate in the PWIN Speed Partnering Session) and the Lotus management team.
Business Development Day is the one day that pulls it all together and positions you
to get the most out of your Lotusphere 2008 experience.
Let us show you how committed we are to you and your future at Business Development
Day - a pre-Lotusphere warm-up just for partners. Lotus and your business are the winning
team. |
