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IBM is helping businesses apply many of the most compelling Web 2.0 technologies and principles in a reliable and manageable way, while giving individual workers the power to collaborate and innovate in new ways. Web 2.0 enabled toolsets from IBM provide a fast, flexible way to build applications and to realize more value by providing:
- Rich user interface capabilities that enable “mash-ups” (situational applications) that deliver a customer centric experience
- Real-time access to more relevant, trusted information,that is presented based on role and expertise
- Support for open standards and Web 2.0 technologies such as AJAX for rich, highly interactive, personalized Web clients
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