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| Translation/Localization is one of the critical components of the overall user experience and should be considered indispensable to the core business of a global company for a variety of reasons:
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The transmittal of up-to-date, clear, meaningful, easily understood messages and in the native language is one of the key elements of success.
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The availability of multilingual marketing, technical and legal information is often perceived as a barometer of a company's commitment to the international audience.
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It is an important factor in purchasing decision making in today's global, dynamic and highly competitive market place.
Localized software is no longer a luxury but an absolute necessity and a winning differentiator, especially in highly competitive situations. Help screens, online prompts, pull down menus and pervasive device displays mandate availability in the native/local language.
Peter Hornsyld
Manager, Translation Support Services and Translation Service Center
Sweden and Finland |
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