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Globalize your On Demand Business

Managing terminology supports your corporate brand image, and makes your products easier to use, easier to translate, and easier to adapt to global markets.
Summary of benefits and challenges

A proactive approach to terminology management supports your overall globalization strategy. The language content of your products will reach a higher standard and will be easier to translate. By extracting terms from your product, you can fix errors and supply the terms to translators ahead of time. Terminology that is stored in a database can be reused to support your corporate objectives, from controlled authoring and translation to information mining. But there are challenges ahead, including, developing better terminology management tools and increasing awareness in the corporate culture of the need to use proper terminology. Facing those challenges will become even more important as the bar is raised for better and better global products.

We encourage comments and feedback, which should be sent to ibmterm@ca.ibm.com.


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