Managing terminology supports your corporate brand image, and makes your products easier to use, easier to translate, and easier to adapt to global markets.
Terminology management executive overview
"Today, to effectively develop and deliver global products, we need to pay more attention to how we manage the terminology used in product and corporate collateral. Without controls, terminology can cause problems that will cost your company money and customer satisfaction. A proactive terminology management program can limit these problems and even enhance the entire product globalization process."
-- Kara Warburton
IBM Terminologist
IBM Software Group
