Skip to main content

Software  > Globalization > 

Globalize your On Demand Business

We constantly hear phrases such as "the new economy is global" or "IBM is a global company." What does that really mean to managers in a company? How does it affect your global e-business and the way your employees and managers behave daily?

Executive overview: diversity and multicultural management

"IBM defines diversity as all human characteristics that make us unique as individuals. It includes everyone and excludes no one."

J. T. (Ted) Childs, Jr
Vice President, Global Workforce Diversity
IBM Corporation

Globalization is generally used to describe the increasingly international nature of human interaction. People and nations are more connected to one another because of improvements in transportation and communication. International banking has linked our financial institutions and businesses. The internet has dramatically increased the rate of globalization.

In business, globalization is used to describe firms that operate internationally. They share resources and processes across the world to produce goods and services and market to customers. The term "global company" is really somewhat misleading, though. No company, including IBM, is global in everything they do. As companies become more global, diversity and multicultural management become critical to one's success.

It is the intent of IBM to welcome and include all people to the workplace, regardless of factors that are unrelated to job performance. Race, gender, geographic origin, culture, lifestyle, age, and disability are just some of the characteristics that define us as people.

In a world divided by diversity (whether cultural, political, or religious), creating an inclusive workplace can be challenging. IBM believes that global enterprises like ours are among the few platforms available for diverse individuals to come together to create value across societies. We must take advantage of this opportunity. We believe that our products and services create a better world. We also believe that our diversity values and business philosophy touch many people and encourage tolerance. The way we do business is creating a better world.

Continue to "What is diversity?"

Further reading
Items marked with a PDF icon require Adobe® Reader®
Presenting effectively across language, culture and technology
IBM Celebrates its rich diversity heritage around the world
IBM launches ¡TradúceloAhora! Automatic Translation Project
Cultural orientations model
Outside IBM LinkTMC Corp. - The Source for Global Learning

Cultural Orientations Guide: the Roadmap to Building Cultural Competence (Third Edition), by Joerg Schmitz. 2003. Princeton: Princeton Training Press ISBN 1-882390-28-8

Doing Business Internationally: The Guide to Cross-Cultural Success (Second Edition), By Danielle Walker, Thomas Walker, and Joerg Schmitz.
2003. New York: McGraw Hill ISBN 0-07-137832-4

Kiss, Bow, or Shake Hands; How to Do Business in Sixty Countries, by T. Morrison, W. A. Conaway, and G.A. Borden, 438 pp., Adams Media, 1994. ISBN 1558504443


E-mail us
Easy ways to get the answers you need.
E-mail us

on demand business at work

Demos
on demand business at work

Events,  briefings and webcasts

Globalization Events
Events, briefings and webcasts

Topic contents

Executive overview - diversity

What is diversity?

What is culture?

Cultural orientations model

Why should I care?

Summary

Success stories
PDF Link

Diversity: A Challenge of Global Proportions

Valuing Diversity: an ongoing commitment

IBM Shades of Blue Case Study (Word doc - 413k)