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We constantly hear phrases such as "the new economy is global" or "IBM is a global company." What does that really mean to managers in a company? How does it affect your global e-business and the way your employees and managers behave daily? |
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| Managing an increasingly diverse population requires cross-cultural competencies. In a global, virtual, matrixed organization, you need to be able to build effectiveness across national, organizational, team and interpersonal barriers. Successful cross-cultural managers typically are flexible and possess a broad behavioral repertoire.
Culture is the complex pattern of ideas, emotions and observable behaviors that tend to be expected, reinforced and rewarded by and within a particular group. You can most easily understand and observe culture at four levels:
- National
- Individual
- Team
- Organizational
Culture is not an inherited characteristic. It is shaped by what we learn in the context of our social group or category. Culture goes beyond narrow nationalistic definitions. |
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Continue to "Cultural orientations model"
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