Globalize your On Demand Business

We constantly hear phrases such as "the new economy is global" or "IBM is a global company." What does that really mean to managers in a company? How does it affect your global e-business and the way your employees and managers behave daily?

IBM uses the COM (Cultural Orientation Model) developed by TMC of Princeton, NJ (). This model is based on common tendencies of the people on a number of dimensions or values and has identified the dimensions as:

1. Environment: How individuals view and relate to the people, objects and issues in their sphere of influence.
2. Time: How individuals perceive the nature of time and its use.
3. Action: How individuals conceptualize actions and interactions.
4. Communication: How individuals express themselves.
5. Space: How individuals demarcate their physical and psychological space.
6. Power: How individuals view differential power relationships.
7. Individualism: How individuals define their identity.
8. Competitiveness: How individuals are motivated.
9. Structure: How individuals approach change, risk, ambiguity and uncertainty.
10. Thinking: How individuals conceptualize.