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| Globalization for an on demand world integrates people, cultures, business processes and technologies--on your terms. |
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 | The globalization of markets and brands challenges international companies to function as an unified, integrated operation. An on demand business model will help you meet this goal, providing new ways of looking at common processes, technologies and strategies. The result is expressed as 'time to value': making IT global by decreasing the time it takes to develop, deploy, integrate and manage e-business applications worldwide. A business globalized for an on demand world must be:
- Responsive. It must grow and protect its revenue and sources and respond to changing market conditions in order to reach international and multicultural markets and overcome cultural and language barriers.
- Variable. It must reduce business costs, shift fixed costs to variable costs, reduce worldwide. organizational and IT complexity, leverage the workforce where the skills are worldwide.
- Focused. It must concentrate on core competencies, and increase customer satisfaction and collaboration between players worldwide.
- Resilient. It must be a 24/7 operation, potentially under pressure or attack at any time.
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