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What is an Emerging Market Opportunity?

As the world economy continues to develop, a number of geographies are emerging as major opportunities for new investment. China ,India, Central Eastern Europe and Russia and Brazil are strategic markets you should not ignore. They represent important sources of new growth and they are rapidly becoming major players in the new global IT ecosystem. By 2006, emerging geographies will represent over $70 billion of domestic IT opportunity, with an IT spending growth rate of 10.5% - more than double the worldwide average.

As rapidly emerging players in the developing global IT ecosystem, these geographies offer numerous attractions.

  • They have a large, well-educated and technology-savvy population
  • Over 6 million science and engineering students graduate annually
  • Governments in these geographies are actively supporting open standards technologies like Linux.
  • They have strong capabilities in technology manufacturing, and IT and IT-enabled services deployment.
  • Together, these countries have more internet users than the U.S.
Your company has made the decision to expand into ...

China, the world fastest growing economy, is expanding close to 10% per year for nearly 25 years. It is the world's 3rd largest economy based on Purchase Power Parity GDP. Your company just made the strategic decision to expand to China. You have been assigned the task to make sure your business applications will work in this country.


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Your company has made the decision to expand into ...

China