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Globalize your On Demand Business

Introduction

This article is a fictionalized account of the expansion of an On Demand business into a new country. It replicates a real-life globalization scenario faced by a business.

"Albonistan" is an imaginary country with a combination of diverse globalization requirements. In a light-hearted but realistic manner we explore the considerations for CIOs, Project Managers and other technical-staff members when approaching business-expansion into new regions. It is intended to be a "rough guide" to globalization.

We show how well-defined globalization procedures based on IBM GAI (Globalization Architectural Imperatives) act as competitive-differentiators over procedures lacking the flexibility, global-perspective and interoperability-objectives of international standards. If the intended-outcomes are clear, then well-understood tasks will fulfill all aspects of user-expectations in new regions. These tasks (and other improved ones) should be an integral part of feasibility-studies and project management procedures of global businesses.

Needless to say, the company, country and people-involved are all fictional. They have been used to create a hypothetical scenario of globalization requirements. Any resemblance with real-life characters or situations is purely coincidental and unintentional.

We welcome readers' suggestions on improving globalization procedures, email us at global@us.ibm.com .

Author:
Abhijit Dutta
Globalization Specialist
Globalization Centre of Competency, India

Structure, scenario and review:
Charles Pau
Director, Globalization Architecture & Technology

Review:
Thierry Mayeur
IBM Globalization Team, Canada


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Continue to Expanding your business in a new country: A Project Manager's story


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