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IBM Industry Models for Retail: The Retail Data Warehouse (RDW)

In order to achieve analytical visibility in many critical areas of the enterprise, retailers must leverage the data that they collect about their customers. Transforming their operations and supply chains in order to put the right products in the right place at the right time is critical — so that consumers get those products when, and where, they want.

Retailers need to establish a common framework and language of the business concepts, standards and data definitions to ensure their IT investments contribute to a consistent and, flexible architecture. This strategy helps reduce the expense of integration and increase the velocity and accessibility of information.

The IBM Industry Models for Retail: The Retail Data Warehouse (RDW) Solution provides the industry knowledge and framework to transform retailers into market leading, on demand businesses. RDW gives retailers competitive advantages with better data quality and faster time-to-market for new products.

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