 | Rich, accurate, and actionable product information has become a key strategic asset for companies seeking sustainable competitive advantages. The Internet, e-commerce, and evolving industry standards have radically changed expectations about the accessibility and complexity of product information. WebSphere® Product Center gives companies a flexible and highly scalable repository for managing and linking information about product, location, trading partner, organization, and terms of trade. Further, it enables synchronizing this information internally with existing enterprise systems and externally with trading partners. WebSphere Product Center has been broadly accepted among global retailers, consumer product companies, electronics manufacturers and distributors, who are among the first to understand the benefits of deliver relevant, unique, and consistent product information anywhere, at any time. This capability is also relevant, and of interest, to companies in many other industries. Differentiating features of WebSphere Product Center include: - Flexible, scalable data model to manage and link a wide range of product information; capturing any type of product attribute content including graphic files, pricing data, trading partner information and other attributes required to effectively merchandise your products.
- Provides sophisticated modeling of product attributes and categories, organizational structures, and business processes.
- Sophisticated work flow supports multi-department as well as multi-enterprise business processes enabling key users to introduce, authorize, maintain and enhance product information through standard business processes.
- Intuitive user interface for modeling, managing, viewing, and navigating data models and business processes to match your company's specific needs.
- Robust security establishes appropriate user profiles both internal and external to the enterprise, designating specific user roles and permissions.
- Stable and secure open-standards based architecture provides integration into your company's existing IT environments.
- Built-in synchronization capabilities to integrate with internal legacy systems, enterprise applications, and existing data masters. WebSphere Product Center also delivers rich and robust synchronization capabilities to all of your external business partners.
- Serves as a foundational, scalable infrastructure for global data synchronization and RFID initiatives. By creating a central repository that contains accurate, descriptive and current product information, your company is creating a highly leveragable asset that will drive immediate benefits as well as support future initiatives that rely on the sharing of product information within and beyond your enterprise.
- Extendible solution design integrates seamlessly with WebSphere Business Integration to greatly enhance the value of a customer's product information management solution.
- Easy integration with WebSphere Commerce Server allows for the publishing of rich, consistent, and up-to-date product information to Web storefronts.
With WebSphere Product Center, your business can generate a fast and significant return on investment. Key benefits driven by WebSphere Product Center include: - Increased revenue from accelerated product time-to-market, efficient product lifecycles and promotions management.
- Larger customer order size and greater customer satisfaction resulting from access to customizable product information.
- Reduced costs from streamlined processes, information error decreases, reduction in invoice errors, automated workflow and timely and appropriate sharing of information to all of your company's internal systems including ERP, PLM, procurement, order management, merchandising, and transportation systems.
- Improved accuracy in ordering, shipment handling and invoicing resulting in lower cost of doing business for suppliers and retailers.
- Better customer and trading partner experience by providing more complete and robust product information across all touchpoints including Web sites, e-commerce sites, portals, in-store kiosks, and paper catalog publishing systems.
- Consistent, easily accessible and better quality product information to all business constituents.
- Creating the foundation and preparation for future cost-saving and efficiency-driving initiatives such as RFID and trading partner collaboration, that are dependent on rich product, location, trading partner, organization and terms of trade information.
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