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WebSphere® Customer Center provides real-time, transactional customer data integration (CDI).  It helps organizations keep a single, complete and accurate record of their customers across the enterprise. - The integrated customer data yields a single version of customer "truth" to all customer-facing channels and front and back office systems through multiple interfaces.
- It is based on open standards and designed to be implemented within a Service-Oriented Architecture (SOA). It includes over 500+ business services to manage and maintain customer data.
- It provides the infrastructure foundation to help companies move to a more customer-centric business model, improving customer service and cross/up-sell execution.
- Additional benefits include cost savings from the ability to recognize and process duplicate customer records.
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