IBM Information Solutions: Customer Care for Insurance

In response to the intensifying challenges, Insurance industry leaders are investing in holistic approaches to Customer Care. A single view of the customer enables Insurers to deliver top quality customer care and claims service. To realize a customer-centric strategy, Insurance firms must share high value customer information across the enterprise as a set of customer-centric processes and services to provide a seamless customer care experience.

IBM's Customer Care for Insurance Information Solution provides high value customer information across the enterprise. At the core of the IBM Customer Care strategy is a flexible solution framework that delivers rapid return while providing a roadmap for the future. Drawing on IBM capabilities in Master Data Management and deep insurance industry expertise, the framework uses a combination of technologies and services to support transformation. This integrated platform facilitates deep analysis of customer assets and enables Insurers to:

• Improve process automation
• Enhance customer service and retention
• Gain operational efficiencies
• Improve insight for marketing campaigns and next generations services
• Improve threat and fraud intelligence