Imagine a call center process that gives reps not just customer names and addresses, but their complete policy history, balances and transactions, an analysis of prior issues, marketing touches, and every email they’ve ever sent you. Imagine a retail environment that can process one million transactions per hour and still lets you make real-time inventory adjustments to maximize revenue potential and avoid “out-of-stock” conditions. Imagine a sales plan that takes into account input on revenue objectives, markets, customers, channels, that reps can access on a BlackBerry® and that you can change on the fly without losing a step. That’s Information on Demand: a comprehensive vision and value proposition from IBM that helps you unlock the business value of your information for competitive advantage. IBM Information On Demand can help you:
- Transform core processes by facilitating a free flow of information across your enterprise that enables you to gain new insights from the information you already have
- Understand and serve clients better by discovering new, innovative ways to approach the market
- Increase productivity through improved decision-making
- Streamline compliance measures by more effectively managing information over the course of its lifetime
- Provide trusted information about clients and products in real time, enabling quick response to changing market conditions
- Implement real-time, multi-channel marketing, real-time risk management, real-time merchandising and other time-sensitive industry initiatives
Extended by Cognos solutions Cognos software extends the Information On Demand value proposition with the industry's most complete business intelligence and performance management capabilities. These capabilities help you:
- Integrate disparate data into a clear, consistent, and accurate view of performance at every level of your organization
- Deliver business-critical information to decision-makers when, how, and where they need it
- Identify and leverage “sweet spots” of information in core functional areas for competitive advantage
- Plan, understand, manage, and improve financial and operational performance
- Answer the three questions that drive better performance: How are we doing? Why? What should we be doing?
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