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CATIA Shape Design and Styling Discipline

Business Benefits
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Shape design and stylingShape design and styling solutions can help you quickly produce and modify conceptual models of product ideas. With an emphasis on eye-catching forms and surfaces, these solutions can help you easily express design intent. In addition, the models offer high-quality surfaces that can be used to streamline the manufacturing process.

The advantage
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Shape design and styling solutions are built on our extensive PLM experience, proven methodologies and best practice development. In addition, we provide access to:
  • The experience of over 1,000 professionals dedicated to PLM, with more than 10,000 successful implementations
  • A network of more than 170 IBM Business Partners and integrators specializing in delivering and servicing IBM PLM solutions

Shape design and styling solutions from IBM feature Dassault Systemes’ digital product definition and simulation product, CATIA.
  • We have over 20 years of development experience with Dassault Systemes.
  • CATIA helps serve the needs of more than 24,000 customers.

The benefits
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Shape design and stylingShape design and styling solutions are designed to reduce the complexity of the design process to help you express design intent, speed the approval process and streamline manufacturing.

Simplify the design process.
  • Globally change multiple surfaces—design modifications are updated in near real time.
  • Gain an intuitive toolbox for converting 2-D data into 3-D data, including tiff images for machined part stamping or embossing.
  • Enable reverse engineering so you can use a physical model as a starting point.

Create aesthetically pleasing designs.
  • Surface-based tools help create complex shapes and mechanical surfaces.
  • Paint box allows the user to sketch with standard drawing tools before converting to 3-D shapes and surfaces.
  • A library of predefined textures and materials helps conceptual simulation.
  • Tools can create and manipulate materials, lights and environments dynamically.

Speed the approval process.
  • Leverage material specifications to produce realistic renderings and animations.
  • Use a virtual model to create a physical model.
  • Make changes in near real time to integrate design requests.

Streamline manufacturing.
  • Create virtual models with high-quality surfaces that can be analyzed in many ways to ensure integrity.
  • Build models that can be used to create molds or dies for downstream production.

The approach
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One of the world’s leading manufacturers has containers that are an important part of their brand image. A single bottle may have 50 variations throughout the world, because of various marketing nuances and cultural differences.

The company works with complex shapes to produce more creative packaging, which drives the need for high-end surfacing capabilities. A major challenge is to generate and highlight outlines on the packages with indentations, protrusions, blown lettering and graphics on both plastic and glass bottles.

They chose a shape design and styling solution from IBM because it offered strong surfacing capability and the ability to handle variations quickly. As a result, they have been able to decrease design time and spend more time creating innovative packaging.

The financial advantage
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Shape design and styling solutions can help:
  • Reduce costs by accelerating the design and approval process.
  • Save time by easily creating design variations.
  • Increase sales by offering more innovative product designs.
  • Increase market acceptance by being able to produce and test conceptual models of proposed products.
  • Streamline design and manufacturing and increase quality by enabling high-quality surfaces.
Shape Design & Styling

Technical benefits

Shape Design and Styling overview